TL;DR Version:

🚀 I help businesses unlock hidden growth opportunities and scale profitably—without relying on ads.

🛠️ Been immersed in the marketing, advertising, and sales industry since I was 16.

🌍 Built my first website with Dreamweaver in 1998 and have been working online ever since.

📈 25+ years in business strategy, lead generation, automation, SEO, and conversion optimisation.

🔧 Built and optimised high-performing systems across multiple industries, from automotive to retail to services to consulting.

🧠 Former agency head turned business growth strategist.

🤖 First introduced to AI before the ChatGPT boom and have been mesmerised by it ever since—it's now integral to everything I do.

💡 Passionate about simplifying complex problems and making businesses run smarter, not harder.

The Longer Version:

Hi, I’m Matt.

For as long as I can remember, I’ve been fascinated by how businesses grow.

Not the cookie-cutter marketing playbooks that get regurgitated in every online course, but the real ways businesses scale—by identifying untapped opportunities, streamlining systems, and creating unfair advantages.

But getting to this point wasn’t easy.

My journey has been anything but normal.

From the Printroom to the Boardroom

My career started in an old-school print shop in North London—back when large-format print, POS, and shopfitting were the backbone of retail marketing. By my late 20s, I had worked my way up to production director, overseeing 150+ people across three sites.

I had a sharp eye for efficiency, which led me to refine processes, cut waste, and boost profits.

But working in the business instead of on the business never sat right with me. I knew I wanted more.

So, I did what any sane(?) person does—I left the corporate world and built my own company.

Building and Breaking My Own Business

I started my first business in 1998, a marketing and design agency blending print, design, photography and shop-fitting.

It grew fast. Too fast.

I landed blue-chip clients like H.J. Heinz, Cadbury, Nestle, Guinness, Sky, Konica Minolta, Compass Group, Tottenham Hotspur, and Leeds United, to name just a few.

But I was drowning in work, juggling numerous issues and knee-deep in pressure.

Scaling up meant more overhead, more staff, and less time with my family doing the things I enjoyed.

I realised I hadn’t built a business—I had built the job from hell.

After years of grinding, I made the tough decision to pivot. I shut down and sold off different parts of the business, walking away from what I had once thought was my dream.

It was brutal—both emotionally and financially—but it taught me my first major lesson: growth without leverage is a trap.

Discovering the Power of Leverage

In 2003, I made my first online windfall using Google Ads.

That single moment was all the proof I needed—there were better ways to grow a business.

Over the last 20 years, I’ve built and ranked countless lead generation sites, turning them into predictable revenue machines. I often sold the leads on a pay-per-lead basis, then ultimately sold the sites themselves to the businesses buying the leads.

It was enjoyable, lucrative, and—most importantly—scalable.

I’ve also helped numerous small and medium-sized business owners with their online presence, including:

✅ Building an automotive lead gen system that pulled in 10,000+ organic leads per year—without spending a penny on ads.
✅ Scaling an e-commerce startup from zero to over £500k in sales in less than three years.
✅ Optimising businesses behind the scenes—fixing bottlenecks, implementing automation, and turning underperforming assets into revenue engines.

I saw firsthand that most businesses don’t have a lead problem.

They have a conversion problem, a follow-up problem, and an efficiency problem.

And more often than not, the biggest opportunities were already inside their business—they just couldn’t see them.

The Internet was Created by Cavemen

Then I met AI...

The first time I saw AI in action, it hit me like a freight train.

This wasn’t just another shiny new tool. It wasn’t some incremental software update or a clever automation hack.

This was pure, unfiltered leverage—the kind that makes you stop dead in your tracks and rethink everything you thought you ever knew.

Before ChatGPT became a household name, before the AI gold rush, I was already deep in the rabbit hole.

And the more I explored, the clearer it became: the way we were running businesses online wasn’t just inefficient—it was prehistoric.

I saw businesses bleeding opportunity—wasting time on manual tasks, relying on bloated teams to do what AI could handle instantly, and throwing money at ads instead of optimising what they already had.

It felt like watching cavemen painstakingly chiselling messages into stone, oblivious to the fact that the printing press was right behind them.

That’s when I knew—AI wasn’t just a tool.

It was a fundamental shift.

It was about building smarter, not working harder.

It was about scaling without waste, unlocking hidden revenue, and turning inefficiencies into growth engines.

The Shift to Scalehacking

Today, I specialise in helping businesses scale by leveraging what they already have.

Over the last 3 years, I've created a library of AI Scale Engines, these are done-for-you AI systems that help businesses convert more leads, reactivate past customers, and automate their sales pipeline—without adding overhead or ad spend.

Soon, I’ll be launching The Scalehacker Academy, my training and course platform for those who want step-by-step instructions on how to implement these strategies themselves.

And for those who want direct access to me, I run The Scale Council, my consulting and coaching group, where I help business owners rethink their growth strategy and build scalable, high-leverage systems.

Scaling Smart, Not Hard

Over the years, I’ve worked with businesses of all sizes, from solopreneurs to corporate giants.

The common thread?

Growth isn’t about working harder.

It’s about working smarter—finding leverage, eliminating inefficiencies, adapting to new technologies and stacking small wins into massive gains.

That’s what scalehacking is all about.

If you’re tired of chasing quick-fix marketing fads and want a real, repeatable way to grow, I invite you to join me.

Start your journey with the Scalehacker’s Path—our interactive AI demo that shows exactly how we can help your business. Experience the power of our scAIe engines as they guide you toward smarter, faster growth.

Let’s unlock the growth you already have.